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How to Choose the Right Digital Marketing Strategy

How to Choose the Right Digital Marketing Strategy

2022 / 09 / 01

How to Choose the Right Digital Marketing Strategy with 10 Steps to Get the Best Results?

Nowadays, the majority of the content we consume is digital. Marketing has shifted to the online digital age to stay up with our dependency on technology. Due to this change, your business has to be present online. The way to successfully establish this is to have a sound digital marketing plan to achieve your marketing goals.

The following primary disciplines make up online marketing:

Content marketing: is the process of creating and disseminating helpful content to attract, educate, and retain your target audience.

Pay-per-click (PPC) advertising: is a type of internet marketing that employs online advertisements. Every time a user clicks on one of an advertiser's advertisements, they are paid.

Search engine optimization (SEO): is the process of making changes to a website so that it is more search engine friendly and attracts organic traffic.

Social Media Marketing: the act of advertising a good or service on social media networks is known as social media marketing. Usually, a social media management platform is used for this (for instance, through a digital marketing campaign).

Email marketing: this is a marketing strategy that uses email to reach out to and maintain relationships with current and future, potential customers.

What is a Marketing Strategy?

A marketing strategy is a long-term plan for attaining a business' objectives via knowledge of client demands and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilise to reach your customers to figure out who they are.

You may specify how your business positions itself in the market, the kinds of products you manufacture and/or services you offer, the strategic partners you choose, and the kinds of advertising and promotion you engage in using a marketing strategy.

So, why do you need a strategy for digital marketing, and what exactly is it? The phrase "digital marketing strategy" covers a wide range of topics. To handle it alone might be daunting. Consequently, we developed this helpful, ultimate guide to assist you in developing a strong digital marketing plan in 7 simple steps.

Step One: Establish an Objective

You need to determine what you want your marketing plan to accomplish before you begin strategizing. Although it seems straightforward, you need to develop a very thorough and precise list of objectives.

You can employ the SMART criteria to do this. The acronym "SMART" is a highly useful and well-known tool for goal-setting. The following criteria are provided by SMART for creating goals:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely objectives

For instance, getting more website visitors is not a SMART goal. A SMART objective would be to increase website traffic by 10% over the next two months by using advertisements on specific social media platforms. When you specify the measures you'll take to get there, it becomes even more SMART.

Step Two: Analyse your current online marketing presence

It's beneficial to be aware of your accomplishments, even if they are minimal. This stage will assist you in determining what to emphasise in order to accomplish your present goals.

Understanding your primary marketing channels is the first step.

  • Website
  • Social media
  • Email marketing
  • SEO and content marketing
  • Pay-per-click advertising

Which of them is sending the most traffic and leads your way? Rank these channels from most effective to least effective.

Step Three: Know your online sales funnel

The digital sales funnel is the journey of turning someone from being a stranger to a long-term customer.

To comprehend the digital sales funnel, you must be familiar with each stage of the funnel and the relevant digital tools that support it. Here is a brief explanation of the phases and suitable digital marketing answers.


Inform potential customers about your existence. For instance, through social media advertisements or having a high search engine rating.


pique interest in your company's name. What distinguishes you from the competition and who are you? Videos and articles about your brand in online media are some typical digital tools for this stage.


Strengthen your connections. Social media sponsored posts that address potential client problems or invite inquiries from them are a terrific tool for this stage.


Deal with the customer. Implementing calls-to-action encouraging the customer to buy is a tool at this stage. For instance, encouraging a purchase by providing the client with discounts through adverts or emails.

Step Four: Construct buyer personas

Put yourself in your customers’ shoes. You may make some guesses about what might appeal to someone after you have an idea of who they are. Ask yourself questions such as: Where would this person shop? What marketing channels can you find them on? What do they need and what are their preferences? How can you exceed their expectations?

Step Five: Find your clients on the funnel

You then have to identify your customers throughout the funnel stages. There will be customers at all stages who are likely to connect with your brand.

You may find your customer as someone who does a Google search and finds your article talking about what the customer has searched for. The customer could also be someone who is looking to buy your product after seeing it in your sponsored Facebook post. Your customer can be someone who has already bought your product previously and now you include that customer in an Email campaign featuring a discounted price of the product.

After having obtained these details, you can start targeting distinct categories of customers through multiple channels.

Step Six: Develop a content plan

You will now create a distinct marketing plan for each channel that draws clients to you. What kind of content is required for each of these channels to meet your digital marketing objectives?

Your strategy will consist of a sequence of actions and a clear schedule to provide each action with a measurable deadline. Examples of these actions are:

Creating a keyword strategy: selecting critical keywords to boost SEO. Developing a content calendar: your content calendar should have long-term and measurable goals. You should be very specific, for example, each item should consist of the author, the date of publishing, the list of keywords, the topic, and potential tags.

Each month should have a digital marketing objective. For instance, in January, you'll publish articles on a certain subject twice a week on your blog.

Social media posts: apply research to determine what kind of information to share on which social media platforms and how frequently to do so.

CTAs: including a Call to Action in your digital marketing content is essential if you want to make it simple for your audience to interact.

Step Seven: Analyse outcomes

Once you have a plan in place, make sure to rehearse it periodically (add it to your calendar). How are your customers responding to the information you're sharing with them? How far along are you with your objectives? You may adjust your route and gain knowledge from situations that didn't go as planned with the aid of these insights.

You may monitor your progress at different phases of the funnel by employing analytics tools. You should comprehend:

If there comes a time when customers are no longer engaging with you, then you should understand what caused it, and how it can be fixed. What is and is not functioning well?

Keep up with the most recent digital marketing tools; you never know when something new may hit the market and precisely suit your analysis needs.


To sum up, creating a digital marketing strategy process requires a lot of work, but a strong and well-thought-out plan will make it much simpler.

At LARSA, one of our many digital and technological specialties is developing marketing strategies for our clients. We have the best team of in-house marketing strategists and content creators to help you identify and create a digital marketing strategy that delivers results

Are you prepared to pin down your digital marketing plan? Contact us now!